I recently had the privilege of being part of a virtual conversation hosted by Dr Pepper Snapple group in partnership with The Motherhood. As part of this blogging group, we learned a great deal about Dr Pepper Snapple and their continued commitment and support of local and/or national programs that encourage active lifestyles. Special thanks to both The Motherhood and Dr Pepper Snapple for sponsoring today’s post. While I will receive compensation for my time, I only share content I feel is of value to you. All opinions are my own. 

DPS beverages

When you read or hear the names Dr Pepper Snapple, you probably think of drinking one of their delicious beverages and with good reason.  I know I love an ice cold glass of Dr Pepper from time to time and I’d be lost if I suddenly couldn’t find a chilled bottle of Snapple Peach ice tea.  With so many drink options available, you probably have a Dr Pepper Snapple product in your home right now. 

DPS Let's Play logo

About Dr Pepper Snapple Group:
  • The leader in flavored carbonated soft drinks
  •  Sells more than 50 brands of carbonated soft drinks, teas, juices, mixers and other premium beverages
  • Out of our 14 biggest brands, 13 are #1 or #2 in their respective category·6 of top 10 non-cola soft drinks brands in the business
  • 19,000 employees
  • Fortune 500, publicly traded (NYSE:DPS) operations in North America, Caribbean 
  • The DPS R&D is spread across 4 Locations: Plano, Texas (headquarters), St. Louis, Missouri , Irving, Texas (pilot plant) and Mexico City, Mexico

Those are very impressive stats from a business perspective, but I learned so much more about the very heart of the Dr Pepper Snapple group during our hour long conversation.  While we did touch on flavors and fun facts about what goes into making a great tasting beverage, the true focus of our conversation was to share their commitment to healthy lifestyle choices. 

They (DPS) want us, the consumers, parents, teachers, community volunteers and most importantly our kids to know about their take action plan, starting with the 2015 Dr Pepper Snapple (DPS) Calories in; Calories out program and industry led changes, commitments and initiatives. 

There’s a lot of information to share, so I will break it down into sections that hopefully will help you come away with a better understanding of this amazing company and brand.

DPS commitment:

"We believe that healthy lives depend on balance, balancing the calories you consume through food & beverages with the calories you burn through physical activity and by supporting local and national programs that encourage active lifestyles and fitness."

DPS Calories In information:  

 “Our initiatives as a company to promote balance reflect a larger commitment by the beverage industry to deliver meaningful solutions to obesity.”

Industry-led Initiatives: 

  • As an industry, we took full-calorie beverages out of schools voluntarily through the School Beverage Guidelines, which have reduced the calories in beverage shipments to schools by more than 90%. 
  • DPS and other leading beverage companies launched the Clear on Calories Initiative: put calorie counts on the fronts of all beverage containers. 
  • Balance Calories Initiative with the Alliance for a Healthier Generation and the American Beverage Association goal: reduce the calories consumed in beverages by 20% over the next 10 years by focusing on smaller package sizes, innovation, marketing and distribution of low-and no-calorie beverages. 
  • Mixify: a multi-year national consumer awareness and engagement program by the beverage industry to talk to teens about the importance of balancing what they drink and eat with what they do.

Consumers have been talking, and clearly
Dr Pepper Snapple has been listening. I for one am happy to know that the industry is doing all they can to offer healthier beverage options in our schools! 

DPS understands what’s important to us, the consumer and has worked hard towards answering our needs by understanding consumers are diversified! 

For example- men prefer not to purchase low calorie or “diet” beverages, so DPS responded to consumers who want products with only natural sweetenersThey’ve been testing naturally sweetened versions of Dr Pepper, 7UP and Canada Dry, sweetened with a blend of stevia and sugar, with only 60 calories per 12 oz. serving.

They didn’t forget to improve their juice and tea either. Earlier this year they introduced a line of Mott’s with  bold new flavors that offer 40% less sugar than fruit juices with 100% Daily Value of Vitamin C in three kid-preferred flavors.

And for us Snapple drinkers, they’ve rolled out diet half & half (half lemonade, half iced tea) and this year have been testing a straight up tea, otherwise unflavored, with a touch of sugar and 80 calories per bottle.

All I can say is- Thank you DPS! 

DPS knows we expect great tasting beverages at an affordable price that our packaged for convenience for active, busy lifestyles, especially Moms! They know we don’t want to say no to the beverages our kids ask for, so they are helping with the Calories Out part of their initiative.

“Balance is key, both to fit physical activity into their routine and to have food and beverage choices that have health benefits and are low in calories.”

Calories out: Commitment to Active Play 

Playability with KaBoom!

The Physical Activity Deficit:

  • Only 20% of children live near a park
  • Two-thirds of kids get less than an hour of play a day
  • They’re increasingly time-crunched, with 12 fewer hours of free time per week
  • Disadvantaged inner-city youth participate 40% less in sports and fitness
  • And recreational time is increasingly spent on devices. Kids 8-18 spend an average of 7.5 hours per day on media
The consequence of all this is poorer eating and drinking habits and an obesity rate that has tripled! 

DPS says “To help address the decline of active play in communities across the U.S., Dr Pepper Snapple Group (DPS) launched Let’s Play to provide the tools, spaces and inspiration to make play a daily priority.”

Let’s Play: A Meaningful Part of the Solution -DPS has:

      To date, built or improved 2,000 playgrounds
      To date, have provided 5 million children with the opportunity to play
      Worked in partnerships with our retailers and bottlers
      Involved government officials
      To date, have engaged more than 2,300 employee volunteers
      To date, have donated more than 18,000 volunteer hours

I was very impressed with the amount of hours and the overall level of commitment from DPS employees! The Let’s Play program is doing well, in fact, it’s expanded!

Let’s Play timeline and how we can get involved:

Playability let's get #involved and #active!

  •   DPS launched Let’s Play in 2011 with a $15 million three year partnership to build or improve 2,000 playgrounds with KaBOOM!, a national non-profit dedicated promoting active play.
  •  In 2014, DPS and KaBOOM! extended their partnership through 2016 with an additional $10 million commitment from DPS to continue providing kids the active play they need.
  • This year, DPS made a $1 million commitment to Good Sports, a national non-profit dedicated to promoting active play among older children by providing athletic equipment to disadvantaged young people nationwide.

Let’s Play has expanded to include older children who lack the opportunity to participate in organized sports due to the cost of equipment, uniforms and entry fees. I encourage everyone to go to the Let’s Playgrants page, and see what grants are available! By the end of 2016, we will have donated more than $26 million to Let’s Play since we started three years ago.

I left the DPS conversation with a new outlook on the brand and company as a whole and was inspired to visit KaBoom! and Let’s Play to see how I could become active in my own community. I encourage you to do the same.

Before we left our virtual conversation, our merry band of bloggers had decided that a road trip to the DPS facility in Texas was in order so we could walk around and see all the amazing research and development in action and yes, we did ask this question:

What are the 23 flavors in the formula for Dr Pepper? The DPS answer was as interesting and funny: Only two people in the world know the formula to Dr Pepper. We can’t tell you who they are, but they are not in this room! It’s very, very top secret – that is for sure. “

It is my sincere hope that you have gained a better understanding of Dr Pepper Snapple from my post today and will take a moment to visit them and the Let’s Play sites and then- log off your computer and get outside and play with or without kids!

Happy Holidays!

Please share in comments: Does your community have enough playgrounds? How would you like to see your community improve in this area?  

Disclosure: My thanks to The Motherhood and Dr Pepper Snapple for sponsoring today’s post. All opinions expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising. 

I’m updating this post from a 2012 edition to include texts and private message options. Even back then, I could see the trend toward online greetings growing, but never did I think these two options would become "normal" to some. 

a few of my 2014 greeting cards I'm mailing out

I have always enjoyed the giving and receiving of Holiday Greeting cards. I am a classic; less is more kind of card sender, preferring to send a festive card with a short hand written note inside, just like my Mom did. I’m a true southern, manners matter type of lady, so please don’t think I mean this post to be a rude call out, it’s actually quite the opposite.

As I sat down to start on my cards this week, I realized I needed to re-vamp my list completely since my master list was riddled with notes beside almost every name. This person got divorced so I can’t address their card to Mr. & Mrs., this person moved to I don’t know where, so send an e-card, this dear soul just had a nasty break up, so send something happy, this person’s card was returned last year, so send an e-card. You get the idea.   

It was time for the Greeting Card cut list.

I don’t enter into this area lightly, because I know how I would feel if I were off the list. But wait a minute, I think that shipped has sailed if my notes are any indication!
Over the course of the last 3 years, we have received more e-cards from friends and family who once sent out mailed cards. Is this just a product of our societies need for all things “online”? Is it the downed economy? Have we Kinsman’s somehow fallen off the short list of worthy stamped greetings? Maybe, probably and I hope not!

The point is,  I feel obliged to follow the path in front of me and do my own form of cutting.

Here's my method:

  • If we haven’t heard from you in any form or fashion, like you have fallen off the face of the earth in 4 years: you are cut completely.
  • If you always thank me for my Christmas card in your e-card on my birthday in May:  you are cut from my mailed list and bumped to e-card status.
  • If you have never us sent a mailed card, preferring e-cards, but haven’t sent me one in 2 yrs.: you are cut from my mailed card list, put on my e-card list, but only for this year.
  • If you send us your annual newsletter, complete with a call to donate to your charity: e-card!
  • If you sent us an e-card last year: e-card.

And now I give you the 2014 additions to greetings:

If you text me a Merry Christmas! You are off my mailed greeting card list and my e-card list. We are all busy, but that is no excuse! Be a dear and think ahead next year. 

But my truly least favorite holiday greeting so far this year- a private message on Facebook.  

Listen, I'm really not trying to be the "holiday greeting police" and this list is all rather tongue in cheek- but can't we just agree not to do this one unless we are just “online” friends? Then I can see you preferring to send an online greeting. May I suggest an e-card? There are several freebies available. 

But to just copy and paste a generic Hello, Happy Holidays, type of greeting to everyone you know on Facebook? It’s just bad form in my humble opinion and I would prefer to receive no greeting at all from you because this form of greeting puts me in a pickle. How does one respond to someone who doesn't even address them by their first name? My answer is, I don't. 

Did making these cuts make me feel Grinchy? Nope, it was liberating! In fact, my to be mailed greeting card list actually grew this year, which makes this old school is cool ladies heart happy!

My new Greeting card list is clean and tidy and shows me that I have a nice balance of mailed cards at 60% and e-cards at 40%. Zero texts and private message greetings!

Please share in comments:

How does your Greeting Card list look? Did you update it? Have you had to make cuts as well?

I am participating in a Vibrant Influencer Network campaign for L’Oreal Age Perfect. I am receiving a fee for posting; however, I only share information that I feel will benefit my readers.  The opinions expressed in this post are my own. I am in no way affiliated with L’Oreal Age Perfect and do not earn a commission or percent of sales. 

Last month I wrote a review on L’Oreal’s newest skincare line, Age Perfect. I was in love with these products then and I can happily say; I’m still using them with great results. If you’d like to learn more about this new line, please read all about them on my review here, but here’s a quick overview:

#L'Oreal Age Perfect skincare #beauty

Why try L’Oreal Age Perfect cell renewal? L’Oreal says:

"As your skin ages, skin cell renewal decreases significantly, leaving your skin looking dull and dry. Age Perfect cell renewal accelerates skin cell turn over, bringing millions of new cells to the surface each day. The result?  Fresher, re-plumped, visibly renewed skin." You can learn more about the ingredients and product usage by visiting www.lorealparisusa.com/cellrenewal .

Since the love is still there for me, I want to share that love with you by offering you a $2.00 off coupon for any L’Oreal purchase!

#L'Oreal Age Perfect skincare #beauty


Just click on this link and you’ll be able to print of the $2.00 coupon. This is such a luxurious and beautiful looking skincare line, it could be a great present for that special someone on your list who loves looking their best and enjoys trying new skincare products.

Happy Holidays from myself and L’Oreal!

Please share in comments: Do you follow a daily skincare regimen? If so, please share your tips on saving time in the morning.

Disclosure: My thanks to Vibrant Nation and L'Oreal for sponsoring today’s post. All opinions expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising. 

If you are between the ages of 1 and 99, you have probably heard Tony Award winner, Idina Menzel as the voice of Elsa in Frozen. If I had a nickel for every time I’ve heard her sing Let It Go, I would be a happy blogger indeed. So when the nice folks at One2One Network sent out a request for bloggers to review Idina Menzel’s Christmas CD, I hopped at the chance. Disclosure: I received a complimentary CD to facilitate my review. All opinions are my own. This post contains an affiliate link to my Amazon account.

#IdinaMenzel Holiday Wishes CD

About Idina Menzel- We know her most recently as the voice of Elsa, from the super box office smash- Frozen, but Mrs. Menzel is a Tony award winning star of such Broadway hits as Wicked, Rent, Glee and If/Then. My daughters and I would have loved to see her in the starring role in Wicked, but can only dream that she will return to her Broadway career soon. In the meantime, we can listen to her sing some beautiful renditions of classic Christmas/Holiday hits on her new CD.

About Holiday Wishes: 

On this 12 track Cd, Idina teams up with Michael BublĂ© for a cute duet of Baby its cold outside. And Mr. Kenny G makes a special appearance on Idina’s rendition of White Christmas. While both these songs are special in their own right, I loved that Idina added When you wish upon a star to her Holiday Wishes CD. 

Songs in order of appearance on Holiday Wishes:

  1. Do you hear what I hear?
  2. The Christmas song
  3. Baby its cold outside
  4. Have yourself a merry little Christmas
  5. All I want for Christmas is you
  6. What are you doing New Year’s Eve? 
  7. December prayer 
  8. When you wish upon a star 
  9. Silent night 
  10. River 
  11. Holly jolly Christmas 
  12. White Christmas

My thoughts: 

Even though you’ll recognize some of these songs, in true Idina Menzel fashion, she has added her own special style to each song. Some are old school cool, some tracks have a bit of a Blues influence, but I think you will love what she has masterfully created just as much as we do. We have shared this CD so much; I never know which daughter has it in her room. We take it with us while running errands because the songs are so catchy and fun to sing along with. 

If you like adding new songs to your holiday play list, you should check out Idina Menzel’s Holiday Wishes CD. This would make a perfect secret Santa or teacher’s appreciation gift! You can find it at major retailers or online at Amazon using the link below. *This is my affiliate link, so if you make a purchase, I will receive a small commission on the sale.

Please share in comments: What is your favorite Christmas/holiday song? Read through the songs on Holiday Wishes and let me know if Idina sings your favorite!

Disclosure: My thanks to One2One Network for sponsoring today’s review. I did not receive monetary compensation to promote or endorse this brand by reviewing this CD. I've added my Amazon affiliate link to offset time and expense in posting said review, should somebody make a purchase from my link. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

How could somebody hurt an animal Mommy? Sadly, my daughters have asked me that question far too often in their young lives. We as parents try to shield our kids from the gross injustices of the world, one being animal cruelty; so at first I thought I would pass on reviewing this movie for FlyBy Promotions. Then I asked my youngest daughter who’s 11 and a true animal lover, if she might want to learn about Susie. Even though I told her it may upset her to see Susie badly hurt, she happily agreed. We received a complimentary copy of Susie’s Hope so we could share her story with you. All thoughts are my own.

About Susie’s Hope:

Susie's Hope #dvd

Based on the true story that successfully passed Susie’s Law in North Carolina, which seeks stricter punishment for animal abusers, Susie’s Hope brings to life the inspiring relationship between pit bull attack survivor Donna Lawrence and Susie, a pit bull-mix puppy found beaten, burned and left for dead.

Realizing that neglect and abuse were to blame for the terrible attack that nearly claimed her life 10 months earlier, Donna rescues the battered animal and accepts her as family. Together, they learn to heal, love and forgive as they lead a historic effort to seek justice and protection, not only for Susie, but all animals.

Starring Emmanuelle Vaguer (40 Days and 40 Nights), Burgess Jenkins (Remember the Titans) and Andrea Powell (Ender’s Game, The Twilight: Breaking Dawn Saga: Part 2), Susie’s Hope is an incredible story of love, loss and redemption.

Our Thoughts:

My daughter and I watched this movie together while the rest of the family was running errands. I wanted to give her the freedom to express her emotions about the movie any way she saw fit, so having the house to ourselves was a perfect time to pop in Susie’s Hope.

At first, the movie starts out slowly, painting a picture of the everyday, normal lives of Donna, her husband, neighbor and good friend Ramona. Once the pit bull next door attacks Donna though, the story really takes off and we were immersed in the storyline.

My daughter and I couldn’t help but cry at the sad news Donna receives at the hospital after her attack (no spoilers from us!) and we got upset at Donna’s husband for being a jerk at times! He has his reasons, but he handled some situations in a way that was not cool in our humble opinions.

But the true story, the heart of this 105 minute movie is Susie. We fell in love with her from the moment we saw her poor little body and we love her now. We think she’s beautiful! And we think you will agree.  

Want a sneak peak of Susie's Hope? Watch a trailer here!

About Susie:

Susie American Hero dog of 2014

Susie was found nearly dead in Greenfield Park in Greensboro, North Carolina on August 20, 2009. Just a puppy, Susie had licked the face of her owner’s newborn baby. Her owner became violent—she was beaten so severely her jaw was broken. That wasn’t enough, though. She was then set on fire and left for dead. Incredibly and against all odds Susie survived. Donna Lawrence adopted her two months later. Susie is now a trained therapy dog and event won the American Humane Association’s American Hero Dog this year!

Check out and share Susie’s Hero Dog Award Video here and be sure to visit the Susie's Hope website to see how you can help support the education and prevention of animal cruelty. 


One lucky reader will receive Susie’s Hope on DVD! Entering is easy using the Rafflecopter form below. 


Open to U.S. and Canada residents 18+. No purchase necessary to win. Only one entrant per mailing address, per giveaway. If you won the same prize on another blog, you are not eligible to win again. Winner is subject to eligibility verification.. My WAHM Plan is not responsible for prize fulfillment. This giveaway is in no way endorsed affiliated or associated with Facebook, Twitter or any other Social Media Networking Site. This event will end on 12:00 AM (EST) 12/19/14. 

Disclosure (in accordance with the FTC’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising”): Many thanks to Propeller Consulting, LLC for providing this prize for the giveaway. Choice of winners and opinions are 100% my own and NOT influenced by monetary compensation. I did receive a sample of the product in exchange for this review and post.

Coach Tanner Tote Giveaway

in , , , , by Linda A Kinsman, Tuesday, December 02, 2014

#GivingTuesday isn't over here on My WAHM Plan! What's better than one giveaway today? Another giveaway- and ladies, get ready to fall in LOVE, because this giveaway is for a beautiful Coach Tanner tote! She's a silver, leather beauty that any lady would love to own! 

#Coach Tanner Tote #giveaway

I've collaborated with a small group of bloggers and Everything Mommyhood to bring you this fabulous giveaway just in time for the Holidays! We have put together a little bit of our own money to purchase this amazing prize from Coach!

#Coach logo

#Coach Tanner Tote #leather #silver
Coach Tanner Tote in Silver

About the Coach Handbag:

  • Leather
  • Color: Silver/Parchment
  • Inside zip, cell phone and multifunction pockets
  • Zip-top closure, fabric lining
  • Outside zip pocket
  • Handles with 7" drop
  • 12 1/2" (L) x 14 1/4" (H) x 5" (W)
  • Retail $498

Now for the giveaway!

One lucky winner will receive a Coach Tanner Leather Handbag, valued at $498.


Open to US only, 18 and up. Void where prohibited. One entrant per household/IP Address. Winner is subject to eligibility verification. Winner will be emailed and will have 48 hours to respond before a new winner is chosen.

Giveaway ends 12/17/2014 at 11:59pm CST

Entering is easy using the entry form below.

Good Luck and Happy Holidays!

Disclosure: Everything Mommyhood and the participating bloggers were not compensated for this posting Facebook, Twitter, Pinterest, Google, and any other social media are not affiliated with this posting or giveaway. Everything Mommyhood is responsible for prize fulfillment and shipment. Only one entrant per household, per address may enter. Winner is subject to eligibility verification. Winner will be contacted via email and will have 48 hours to respond. Failure to respond in a timely manner, a new winner will be chosen and you will forfeit your prize. This disclosure is done in accordance with the Federal Trade Commission 10 CFR, Part 255 Guides Concerning the use of Endorsements and Testimonials in Advertising. If you have any questions about this event or would like to see your event hosted by Everything Mommyhood, please email EverythingMommyhood@gmail.com.

Reviva Labs Face cream and serum Giveaway

in , , , , , by Linda A Kinsman, Tuesday, December 02, 2014

It’s #GivingTuesday and there is a lot of happiness floating around! I hope you’ve had a chance to share your ways of giving today on your favorite social channels. I joined in on Twitter and it was amazing seeing all the wonderful acts of kindness and generosity at the height of shopping season. If you’d like to learn more about #GivingTuesday, please read my post here

I couldn’t think of a better way to honor a day of giving than by hosting a giveaway! Thanks to Reviva Labs, I’ll be giving away two of their all natural products. They sent me a complimentary bottle of Elastin Serum Concentrate and a jar of Nasolabial Folds cream to try and share with you.  All opinions are my own. 

Reviva Labs #skincare

About Reviva Labs Elastin Serum concentrate:

First, let’s talk about Reviva Labs Elastin Serum concentrate. Make no mistake ladies, if you are over 25, you may need this product! After 25, your skin begins losing its supply of Elastin. This loss is aggravated by lots of sun exposure, temperature extremes, stress, tobacco, alcohol, drying winds just to name a few culprits.

Reviva Labs Elastin #serum

Reviva’s Elastin Serum Concentrate feeds skin special quality Elastin to boost skin elasticity and firmness and can be used alone or under other creams. This serum works best on the little wrinkles you may have on your around your lips or eyes.

My Thoughts:
After using this product for 3+ weeks, I can see a difference on my face, neck and hands on the days I have time to use this before I put on my moisturizer. The serum goes on easily, dries quickly, and has no scent or greasy feel. I like it and do recommend it!
Beauty Tip- If it goes on your face to improve it, it should be applied to the back of your hands as well. Hands age us almost faster than our necks do!

About Reviva Labs Nasolabial Folds multi-peptide cream:

Reviva Labs Nasolabial fold #cream

Now, let’s discuss Reviva Labs Nasolabial Folds multi-peptide cream. This is for all us 35+ ladies who may be seeing some parentheses around our mouths. I have them and I don’t like them, so I was especially interested in a non-invasive, paraben free solution such as this cream. 

Reviva Labs states that while nskin cream can claim it can totally remove deep Nasolabial folds, they can help reduce their appearance as well as other stubborn facial lines. They made the Nasolabial Fold cream to combat the “folds” that run from each side of your nose to the corners of your mouth (parentheses). These folds are thought to be the result of years of smiling, frowning and other facial expressions we do on a daily basis. 
However, Reviva Labs and various medical experts agree that facial contractions are not the only cause. Aging and the loss of cheek fat is a major factor. The young face is full, with cheeks that have a “fat pad”. With age, the fat falls down toward the nose causing skin sag and folds. In addition, skin along the jawline drops (creating jowls) and skin towards edges of mouth loosens, forming lines or wrinkles.

My Thoughts:
I’ve been using this cream on a semi- nightly basis for 3+ weeks I have noticed a slight change, but I remain hopeful that this results will improve over time.
I like that this cream has no scent, is non-greasy and goes on smoothly. I can feel it working on my face, even when I apply a small amount.  My opinion on this product is neutral at this point, but I will continue to use it and will update this post if I have other news. 
Want to learn more about these two products and Reviva Labs? Please visit their website here

The Giveaway:
Thanks to Reviva Labs one lucky reader will receive one bottle of Elastin Serum concentrate and one jar of Nasolabial Folds multi-peptide cream.  Entering is easy using the Rafflecopter form below. 
a Rafflecopter giveaway

No purchase necessary to win. Open to United States residents 18+. My WAHM Plan is not responsible for prize fulfillment. This giveaway is in no way endorsed affiliated or associated with Facebook, Twitter or any other Social Media Networking Site. This event will end on 12:00 AM (EST) 12/16/14. 

Disclosure: My thanks to Reviva Labs for sponsoring today’s giveaway. I did not receive monetary compensation to promote or endorse this brand by reviewing or hosting this giveaway. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.”