Dr Pepper Snapple expands Let’s Play to encourage active lifestyles #DPSBalance #sponsored - My WAHM Plan

Dr Pepper Snapple expands Let’s Play to encourage active lifestyles #DPSBalance #sponsored


I recently had the privilege of being part of a virtual conversation hosted by Dr Pepper Snapple group in partnership with The Motherhood. As part of this blogging group, we learned a great deal about Dr Pepper Snapple and their continued commitment and support of local and/or national programs that encourage active lifestyles. Special thanks to both The Motherhood and Dr Pepper Snapple for sponsoring today’s post. While I will receive compensation for my time, I only share content I feel is of value to you. All opinions are my own. 




DPS beverages



When you read or hear the names Dr Pepper Snapple, you probably think of drinking one of their delicious beverages and with good reason.  I know I love an ice cold glass of Dr Pepper from time to time and I’d be lost if I suddenly couldn’t find a chilled bottle of Snapple Peach ice tea.  With so many drink options available, you probably have a Dr Pepper Snapple product in your home right now. 





DPS Let's Play logo




About Dr Pepper Snapple Group:
  • The leader in flavored carbonated soft drinks
  •  Sells more than 50 brands of carbonated soft drinks, teas, juices, mixers and other premium beverages
  • Out of our 14 biggest brands, 13 are #1 or #2 in their respective category·6 of top 10 non-cola soft drinks brands in the business
  • 19,000 employees
  • Fortune 500, publicly traded (NYSE:DPS) operations in North America, Caribbean 
  • The DPS R&D is spread across 4 Locations: Plano, Texas (headquarters), St. Louis, Missouri , Irving, Texas (pilot plant) and Mexico City, Mexico


Those are very impressive stats from a business perspective, but I learned so much more about the very heart of the Dr Pepper Snapple group during our hour long conversation.  While we did touch on flavors and fun facts about what goes into making a great tasting beverage, the true focus of our conversation was to share their commitment to healthy lifestyle choices. 


They (DPS) want us, the consumers, parents, teachers, community volunteers and most importantly our kids to know about their take action plan, starting with the 2015 Dr Pepper Snapple (DPS) Calories in; Calories out program and industry led changes, commitments and initiatives. 



There’s a lot of information to share, so I will break it down into sections that hopefully will help you come away with a better understanding of this amazing company and brand.




DPS commitment:

"We believe that healthy lives depend on balance, balancing the calories you consume through food & beverages with the calories you burn through physical activity and by supporting local and national programs that encourage active lifestyles and fitness."


DPS Calories In information:  


 “Our initiatives as a company to promote balance reflect a larger commitment by the beverage industry to deliver meaningful solutions to obesity.”




Industry-led Initiatives: 

  • As an industry, we took full-calorie beverages out of schools voluntarily through the School Beverage Guidelines, which have reduced the calories in beverage shipments to schools by more than 90%. 
  • DPS and other leading beverage companies launched the Clear on Calories Initiative: put calorie counts on the fronts of all beverage containers. 
  • Balance Calories Initiative with the Alliance for a Healthier Generation and the American Beverage Association goal: reduce the calories consumed in beverages by 20% over the next 10 years by focusing on smaller package sizes, innovation, marketing and distribution of low-and no-calorie beverages. 
  • Mixify: a multi-year national consumer awareness and engagement program by the beverage industry to talk to teens about the importance of balancing what they drink and eat with what they do.




Consumers have been talking, and clearly
Dr Pepper Snapple has been listening. I for one am happy to know that the industry is doing all they can to offer healthier beverage options in our schools! 

DPS understands what’s important to us, the consumer and has worked hard towards answering our needs by understanding consumers are diversified! 

For example- men prefer not to purchase low calorie or “diet” beverages, so DPS responded to consumers who want products with only natural sweetenersThey’ve been testing naturally sweetened versions of Dr Pepper, 7UP and Canada Dry, sweetened with a blend of stevia and sugar, with only 60 calories per 12 oz. serving.

They didn’t forget to improve their juice and tea either. Earlier this year they introduced a line of Mott’s with  bold new flavors that offer 40% less sugar than fruit juices with 100% Daily Value of Vitamin C in three kid-preferred flavors.

And for us Snapple drinkers, they’ve rolled out diet half & half (half lemonade, half iced tea) and this year have been testing a straight up tea, otherwise unflavored, with a touch of sugar and 80 calories per bottle.

All I can say is- Thank you DPS! 


DPS knows we expect great tasting beverages at an affordable price that our packaged for convenience for active, busy lifestyles, especially Moms! They know we don’t want to say no to the beverages our kids ask for, so they are helping with the Calories Out part of their initiative.


“Balance is key, both to fit physical activity into their routine and to have food and beverage choices that have health benefits and are low in calories.”



Calories out: Commitment to Active Play 



Playability with KaBoom!



The Physical Activity Deficit:

  • Only 20% of children live near a park
  • Two-thirds of kids get less than an hour of play a day
  • They’re increasingly time-crunched, with 12 fewer hours of free time per week
  • Disadvantaged inner-city youth participate 40% less in sports and fitness
  • And recreational time is increasingly spent on devices. Kids 8-18 spend an average of 7.5 hours per day on media
  
The consequence of all this is poorer eating and drinking habits and an obesity rate that has tripled! 

DPS says “To help address the decline of active play in communities across the U.S., Dr Pepper Snapple Group (DPS) launched Let’s Play to provide the tools, spaces and inspiration to make play a daily priority.”




Let’s Play: A Meaningful Part of the Solution -DPS has:

      To date, built or improved 2,000 playgrounds
      To date, have provided 5 million children with the opportunity to play
      Worked in partnerships with our retailers and bottlers
      Involved government officials
      To date, have engaged more than 2,300 employee volunteers
      To date, have donated more than 18,000 volunteer hours


I was very impressed with the amount of hours and the overall level of commitment from DPS employees! The Let’s Play program is doing well, in fact, it’s expanded!




Let’s Play timeline and how we can get involved:


Playability let's get #involved and #active!



  •   DPS launched Let’s Play in 2011 with a $15 million three year partnership to build or improve 2,000 playgrounds with KaBOOM!, a national non-profit dedicated promoting active play.
  •  In 2014, DPS and KaBOOM! extended their partnership through 2016 with an additional $10 million commitment from DPS to continue providing kids the active play they need.
  • This year, DPS made a $1 million commitment to Good Sports, a national non-profit dedicated to promoting active play among older children by providing athletic equipment to disadvantaged young people nationwide.


Let’s Play has expanded to include older children who lack the opportunity to participate in organized sports due to the cost of equipment, uniforms and entry fees. I encourage everyone to go to the Let’s Playgrants page, and see what grants are available! By the end of 2016, we will have donated more than $26 million to Let’s Play since we started three years ago.



I left the DPS conversation with a new outlook on the brand and company as a whole and was inspired to visit KaBoom! and Let’s Play to see how I could become active in my own community. I encourage you to do the same.

Before we left our virtual conversation, our merry band of bloggers had decided that a road trip to the DPS facility in Texas was in order so we could walk around and see all the amazing research and development in action and yes, we did ask this question:

What are the 23 flavors in the formula for Dr Pepper? The DPS answer was as interesting and funny: Only two people in the world know the formula to Dr Pepper. We can’t tell you who they are, but they are not in this room! It’s very, very top secret – that is for sure. “


It is my sincere hope that you have gained a better understanding of Dr Pepper Snapple from my post today and will take a moment to visit them and the Let’s Play sites and then- log off your computer and get outside and play with or without kids!

Happy Holidays!


Please share in comments: Does your community have enough playgrounds? How would you like to see your community improve in this area?  



Disclosure: My thanks to The Motherhood and Dr Pepper Snapple for sponsoring today’s post. All opinions expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising. 

14 comments

Jamie Tomkins said...

What a great campaign. This is something that would be important for anyone's life. Our community is really small and the local parks have some people there that I don't want my son around. I wish we could have more, and more things to do here in the mountains. Love this info!!

Susan said...

I'm impressed by all you learned! I do love Dr Pepper Snapple. My girls have mainly played outside in the yard. We really don't have a nearby playground -- although I can always take them to a nearby school playground to play.

Frugal and Fun Mom said...

This is such an awesome initiative. Regardless of what you eat or drink, the key is making sure that you get active. Over Christmas, I plan on getting my kiddos up to the park.

Heidi Bee said...

This sounds like a wonderful campaign and I love to see companies doing stuff like this! I think we all need treats in moderation but it is so great that the company wants to get this message out to kids!!

Melissa said...

This sounds like a great campaign! I'll admit that I didn't realize Dr. Pepper & Snapple were one in the same, but it definitely makes me look at Dr. Pepper in a whole new way now.

Barb Webb said...

Great initiative! They certainly have a lot in the works here! I'm all for improving health and very focused on addressing our family's needs right now. Thanks for sharing all this great information!

Tough Cookie Mommy said...

Dr. Pepper is my favorite soft drink. I'm glad that they are taking part in a project to get people more active.

Linda A. Kinsman said...

Hi Jamie,

So glad I could pass on this information to you. Living in a rural area myself, I can relate to the need for more play spaces for kids, especially teens!

Linda A. Kinsman said...

Hi Susan,

Thank you. It was a lot of information for sure- but it was shared in a very fun way. I am all for grants and programs that help strengthen communities.

Linda A. Kinsman said...

Hi Carlee,

Yep! Balance is key. I found it inspiring to know that a major brand like Dr Pepper Snapple listen and are doing so much to better kids lives.

Linda A. Kinsman said...

Hi Heidi,
It really is a positive message isn't it? When I shared the campaign outline with my daughters, they were very impressed with it and thankful that Dr Pepper Snapple took the steps needed to take some beverages out of schools.

Linda A. Kinsman said...

Hi Melissa,

I'm glad I could share this with you and help you see all the good Dr Pepper Snapple is doing.

Linda A. Kinsman said...

Hi Barb,

You are welcome, I am happy to share this post because it is full of positive action and plans to help better our communities and kids. That in turn betters our families and lives.

Linda A. Kinsman said...

Hi Maria,

You are not alone in Dr Pepper being your favorite soft drink! So glad I could share the good news.