The Greeting Card Cut List
Friday, December 14, 2012
I have always enjoyed the giving and receiving of Holiday Greeting cards. I am a classic; less is more kind of card sender; preferring to send a festive card with a short hand written note inside.As I sat down to start on my cards this week, I realized I needed to re-vamp my list completely since my master list was riddled with notes beside almost every name.
It was time for the Greeting Card cut list.
I don’t enter into this area lightly, because I know how I would feel if I were off the list. But wait a minute, I think that shipped has sailed if my notes are any indication!
Over the course of the last 3 years, we have received more e-cards from friends and family who once sent out mailed cards. Is this just a product of our societies need for all things “online”? Is it the downed economy? Have we Kinsman’s somehow fallen off the short list of worthy stamped greetings? Maybe, probably and I hope not!
The point is I feel obliged to follow the path in front of me and do my own form of cutting.
Here was my method:
If we haven’t heard from you in any form or fashion, like you have fallen off the face of the earth in 4 years: you are cut completely.
If you always thank me for my Christmas card in your e-card on my birthday in May: you are cut from my mailed list and bumped to e-card status.
If you have never us sent a mailed card, preferring e-cards, but haven’t sent me one in 2 yrs.: you are cut from my mailed card list, put on my e-card list, but only for this year.
If you send us your annual newsletter, complete with a call to donate to your charity: e-card!
If you sent us an e-card last year: e-card.
Did making these cuts make me feel Grinch-ish? Nope, it was liberating!
My new Greeting card list is clean and tidy and shows me that I have a nice balance of mailed cards at 60% and e-cards at 40%.
How does your Greeting Card list look? Is it time to update it?
Have you had to make cuts as well?
I'd love to hear from you!